Today, the influencer economy on Instagram alone is valued at $1 billion. As the power of influencers is rising, so does the need to offer monetary compensation for collaborations. With more brands shifting their budget to influencer marketing, the expectations are at an all-time high.
Have you (as an an influencer) ever had a brand ask you do to do a lot of work for zero budget? Or (as a brand) have you ever paid an influencer or sent them products only for them to disappear or underdeliver?
The relationship between brands and influencers can be tricky to navigate. And when it comes to successful brand/influencer partnerships, it often feels like the two are on opposite teams. Some common challenges are true brand alignment, authenticity of messaging, creative fit, fair budget and clear communication.
For brands, the focus on driving numbers can make them miss the bigger picture and not treat influencers fairly. For influencers, there's great pressure to meet campaign goals while staying authentic to what they love and true to their creative vision.
Luckily, there's a solution. Join us on July 11 in conversation with talented content creators and brand managers as we explore the topic of brand partnerships. You'll hear from:
Courtney Seamon, Lifestyle Blogger and Co-Founder of Mimosas & Manhattan
Maricia Josephs, PR Assistant at ASOS And PR & Brand Manager at Johnny Nelson Jewelry
Fatima Scott, Community Manager at Collectively
What You'll Take Away
a. The WHAT, WHY and HOW of brand partnerships
b. Tips on staying true to your creative vision while meeting brand expectations
c. The secrets to securing and executing successful brand/influencer partnerships
d. Insights on the future of brand/influencer partnerships
About The Panelists
Courtney graduated from Indiana University in 2015 with a B.A. in Apparel Merchandising and Marketing. She moved to Manhattan (where she currently lives) from Cincinnati where she worked 3 years for Macy’s Corporate doing private label product development. In September 2018, she took on Mimosas and Manhattan LLC full-time, and has since been enjoying every second. In her spare time, she is a major Cleveland Browns fan and enjoys long runs throughout Central Park!
Born and raised in Queens, NY, Maricia is a communications and journalism professional with a background in fashion and editorial. Her life's passion is deeply rooted in inspiring her peers to follow their dreams and own their distinct journeys.
As a passion project, Maricia founded DREAM IN HD, a platform to share the life, style and love stories of dreamers. Previously, she has worked for numerous companies in PR or editorial work, including: MOSCHINO/Jeremy Scott, NYLON Magazine and Teen Vogue. She was also a freelance styling assistant, building a portfolio that includes projects with Solange Knowles, Gabby Sidebe, Into the Gloss, CFDA, NY Mag/TheCut and Refinery 29.
Fatima is a marketing professional with expertise in beauty PR, influencer talent casting, and original content creation. Through her work at agencies like Kramer & Kramer and Pierce Mattie PR, she’s built a career based on her limitless creativity and ability to build profound relationships.
Today, she holds the position of Manager, Community at Collectively—a first of its kind, pioneering influencer marketing agency that connects top brands with the most creative voices on social media. When she’s not learning to master the art and science of the influencer marketing industry, she’s networking, crafting Collectively’s monthly newsletter, and self-producing her own content for Makeup & Mimosas.
About The Better Shop
The Better Shop is an ethical and sustainable destination for mission-driven brands to share their products and stories. Never on a quest for perfection, it aims to spark conversations about finding ways to be 'better' about our fashion choices. Whether through better treatment of workers through fair wages, better materials and development techniques that consider product life cycle and end-life, better community engagement through service projects and giving back, and or overall better quality goods that promote longevity and connection.